The future of travel loyalty programs

The article that I propose you this week is about the loyalty programs. The author of the article is giving the examples in the US, but I think that in Europe the situation is near the same.

Everybody is interested to have some points by buying some products or services. You prefer to fly with Air France, so it is normal to have Flying Blue card. If you like Lufthgansa, you will have Mile and Miles card…It is just a simple example of the loyalty cards, where the clients can have some smiles and then use them as a present.

It is interesting to know that 58% of travelers prefer to earn and use points or check loyalty program balances online, followed by mobile (20%), in store (11%), SMS (4%) and finally Facebook (3%).

The results of research indicate that it was very important (41%) or nice to have (45%) the ability to earn miles or points with online merchantswithin their own country or region.

More that 75% of the loyalty program’s owners are satisfied when they can use their points on what they want and when they want.

In my opinion it is very important to attract the clients by loyalty programs. Every body likes to have the presents and it stimulates to buy more and more and know that after it will be rewarded. The tendency is progressing; every company proposes the different kind of the program. The most important in the future is to propose something new, attractive and useful for the clients.

What Consumers want most from a hotel in 2011

Why one hotel is over booked every time and another hotel which is situated just near of the first one has always many available rooms? This article will help you to understand the desire of the tourists in the hotel’s choice . The results are based on the research on the clients' behavior in 2010. The results can give you some ideas about the client’s need. For example the first place (and very often the essential) take all types of the promotions and discussions like free parking or airport shuttle service. Swimming pool is also very important for the clients. It is mentioned between one of the most essential hotel’s amenities. One of the new demands of the clients is the possibility to accommodate the pets with them in the hotel.

I think that it is very important to know the desire and essential client’s demands. Every hotel should adapt the accommodation in order to do it more attractive. Even if there is no swimming pool, the hotel can propose many types of discount and attractive promotion. The most important is to propose something that another concurrent hotel doesn’t have. To be special and open for the clients.

TripAdvisor launches free IPad app

This article is about a new free TripAdvisor application for the IPad . As the author of the article says it is very easy and clear to use it. This application allows to the clients to search the hotels, restaurants, see the searching hotel or restaurant on the maps, and of course to see the opinions, the notes and the comments about them. If travelers want to scope out points of interest at the special hotel or the restaurant, they can just move the map with the slide of a finger. The app also supports one-click map-based searches, which make easier the search. It seems to be great because this app is available in 18 languages and 26 countries around the world.

In my opinion this application can be useful for people who are interested in the trips in different countries, people who go very often abroad, who like the new technologies. In some seconds you can have so useful for a traveller information: the correct address with a distinguish map, the comments and reviews about the place. Could we imagine it some years ago? I don’t think so. Thiis a free application I think that it is not a question if it is useful to have it in you IPad.

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How travelers use online and social media channels to make hotel-choice decision

This article helps to understand how the travelers do their choice towards the hotels reservation. Based on response of recent travelers the study shows the differences in choice of the business and leisure travelers. The study also outlines the sites which the travelers visit before book the hotel.
It is important for the hotels to understand the process of “How Travelers Use Online and Social Media Channels to Make Hotel-choice Decision” in order to attract more potential clients.
There are two types of the clients who are looking for the hotels. First is the business client. For this type of client it is not important the price of the hotel. The priority in the hotel’s choice is the location (which should be near of the offices) and services, like business center with the internet, dry-cleaner’s services. The leisure client will have other priorities by choosing the hotel, like price, comfort, location near the center of the city, etc.

I agree with the author of this article and with the author of the research that the two different types of the client have the diverse behavior in choosing the hotels. I find it is normal for the business people to choose the hotel that the work assistants consult. They will not spend their time by visiting different sites in order to compare the prices and services. The leisure clients will have another tactics. They will spend some time to consult the searching engines and social media, to know the opinion and experience of the family and friends. But when it will be the time to book they will prefer to book directly in the hotel’s web sites or by the internet travel agent. I think that the hotels should use these analyses in order to improve their web sites by giving more information, doing their reservation on line more clear and attractive.

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