How travelers use online and social media channels to make hotel-choice decision

This article helps to understand how the travelers do their choice towards the hotels reservation. Based on response of recent travelers the study shows the differences in choice of the business and leisure travelers. The study also outlines the sites which the travelers visit before book the hotel.
It is important for the hotels to understand the process of “How Travelers Use Online and Social Media Channels to Make Hotel-choice Decision” in order to attract more potential clients.
There are two types of the clients who are looking for the hotels. First is the business client. For this type of client it is not important the price of the hotel. The priority in the hotel’s choice is the location (which should be near of the offices) and services, like business center with the internet, dry-cleaner’s services. The leisure client will have other priorities by choosing the hotel, like price, comfort, location near the center of the city, etc.

I agree with the author of this article and with the author of the research that the two different types of the client have the diverse behavior in choosing the hotels. I find it is normal for the business people to choose the hotel that the work assistants consult. They will not spend their time by visiting different sites in order to compare the prices and services. The leisure clients will have another tactics. They will spend some time to consult the searching engines and social media, to know the opinion and experience of the family and friends. But when it will be the time to book they will prefer to book directly in the hotel’s web sites or by the internet travel agent. I think that the hotels should use these analyses in order to improve their web sites by giving more information, doing their reservation on line more clear and attractive.