The article that I propose you this week is about the loyalty programs. The author of the article is giving the examples in the US, but I think that in Europe the situation is near the same.
Everybody is interested to have some points by buying some products or services. You prefer to fly with Air France, so it is normal to have Flying Blue card. If you like Lufthgansa, you will have Mile and Miles card…It is just a simple example of the loyalty cards, where the clients can have some smiles and then use them as a present.
It is interesting to know that 58% of travelers prefer to earn and use points or check loyalty program balances online, followed by mobile (20%), in store (11%), SMS (4%) and finally Facebook (3%).
The results of research indicate that it was very important (41%) or nice to have (45%) the ability to earn miles or points with online merchantswithin their own country or region.
More that 75% of the loyalty program’s owners are satisfied when they can use their points on what they want and when they want.
In my opinion it is very important to attract the clients by loyalty programs. Every body likes to have the presents and it stimulates to buy more and more and know that after it will be rewarded. The tendency is progressing; every company proposes the different kind of the program. The most important in the future is to propose something new, attractive and useful for the clients.
Everybody is interested to have some points by buying some products or services. You prefer to fly with Air France, so it is normal to have Flying Blue card. If you like Lufthgansa, you will have Mile and Miles card…It is just a simple example of the loyalty cards, where the clients can have some smiles and then use them as a present.
It is interesting to know that 58% of travelers prefer to earn and use points or check loyalty program balances online, followed by mobile (20%), in store (11%), SMS (4%) and finally Facebook (3%).
The results of research indicate that it was very important (41%) or nice to have (45%) the ability to earn miles or points with online merchantswithin their own country or region.
More that 75% of the loyalty program’s owners are satisfied when they can use their points on what they want and when they want.
In my opinion it is very important to attract the clients by loyalty programs. Every body likes to have the presents and it stimulates to buy more and more and know that after it will be rewarded. The tendency is progressing; every company proposes the different kind of the program. The most important in the future is to propose something new, attractive and useful for the clients.
Комментариев нет:
Отправить комментарий