Why one hotel is over booked every time and another hotel which is situated just near of the first one has always many available rooms? This article will help you to understand the desire of the tourists in the hotel’s choice . The results are based on the research on the clients' behavior in 2010. The results can give you some ideas about the client’s need. For example the first place (and very often the essential) take all types of the promotions and discussions like free parking or airport shuttle service. Swimming pool is also very important for the clients. It is mentioned between one of the most essential hotel’s amenities. One of the new demands of the clients is the possibility to accommodate the pets with them in the hotel.
I think that it is very important to know the desire and essential client’s demands. Every hotel should adapt the accommodation in order to do it more attractive. Even if there is no swimming pool, the hotel can propose many types of discount and attractive promotion. The most important is to propose something that another concurrent hotel doesn’t have. To be special and open for the clients.
Interesting article, the problem of today of course is that there are so many competitors offering the same product: the room, and the only thing that could a couple of years ago differentiate a hotel from another was the extra facilities and services such as free internet in the room. But today they all offer the same services. The only thing possible now is the relationship between the hotel and the customer, that is the main point hoteliers need to keep working on to differentiate themselves on the market, through strong communication, and marketing strategies.
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